Chance York
QUANTITATIVE USER RESEARCHER | DATA SCIENTIST
Welcome to my website.
|
I spent 13 years in academia, earning a Ph.D. in media research & communicating behavioral insights in 50+ academic journal articles, book chapters, & conference talks. I’ve taught college courses in stats & data analysis using Stata, R, & SPSS. Now I'm seeking new challenges in tech.
|
In my academic research,
I've studied how media habits form early in life & how these habits change over the lifetime. |
I've researched the role of parents in shaping user behavior. We already know parents are important authority figures that provide influential models for the initial adoption of behaviors in youth.
|
My most recent academic research in this area has shown that parents play a crucial role in shaping media use both through transmission of genetic traits and socialization of media behavior.
|